One of the most significant tools for accurately measuring the satisfaction level of our customers or attendees at events is through surveys.
A survey provides us with the authentic opinions we seek, helping us understand where we succeeded or where we fell short. It guides us in identifying areas for improvement and allows us to retain successful strategies for future events.
To get an accurate picture of reality in surveys, we need lots of responses. The challenge is getting enough to make the survey useful. Unfortunately, after an event ends the interest from attendees drops significantly.
And since we are dealing with surveys, we decided to ask the community what percentage of response rate they receive? according to a survey we did in one of the largest event management groups on LinkedIn, BizBash—Event Pros Gather, reveals that getting responses to a survey is a problem that everyone faces, with over 50% of respondents saying that only 10% or less of their attendees answer their surveys.
The ability to analyze feedback is valuable, so how do we encourage participants to cooperate and respond to these crucial questionnaires? This is essential to grasp where improvements are needed in response to evolving needs and desires.
Challenge accepted! We devised a creative solution that significantly boosts survey responses. How? Picture two scenarios. In the first, you send a post-event email asking participants to take a survey, resulting in a low response rate (or, if you're lucky, an average one). In the second, you send an email inviting participants to receive their personalized photo albums, accessible through a dedicated landing page summarizing your event. However, to obtain these personal photos, participants must complete a brief survey – in other words, Kampfire’s conditional Call to Action for survey completion.
The irresistible desire of individuals to view and obtain their personal photos triggers a surge of enthusiasm and cooperation. When you provide something, it becomes much easier to request something in return. The equation is straightforward: a significant increase in participant engagement after the event, coupled with a substantial rise in survey completion rates.
