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The International Association of Professional Congress Organizers (IAPCO).
Integration of Kampfire inside IAPCO’s app for daily audience reach, updates and engagement. IAPCO’s 2023 Jerusalem post-conference audience engagement.

Case Study

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Introduction:

IAPCO's mission is to raise the standards of service amongst its members and other sectors of the meeting’s industry by means of continuing education and interaction with other professionals. With their vision, IAPCO strives to achieve global accreditation and acknowledgement of truly professional congress organizers.


Objective:

Promote study materials for the benefit of the event's 112 attendees.

Amplify attendee experience and extend it beyond the conference.


Methods:

Access to Kampfire’s personalized photo albums directly from IAPCO’s event management app. Share daily content with attendees through Kampfire’s link integrated in IAPCO’s event app.


IAPCO’s Metrics before and after using Kampfire for their audience engagement.

· Link Open Rate: Before: 87% (Ver 28% on average)

· Total Clicks in Kampfire’s landing page: 362

· Social Media Shares: 94


Conclusion:

The implementation of Kampfire in a multi-day small conference significantly improved key metrics, showcasing enhanced engagement and a substantial increase in attendee engagement with the brand and event material. These outcomes underline the effectiveness of personalized content even within a small group, meeting through a multi-day event.

How IAPCO integrated Kampfire within their event app

The International Association of Professional Congress Organizers (IAPCO)

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