The Kampfire Blog

Events are one of the highest-intent channels in B2B - but most leads go cold the moment the booth closes. This post explores why traditional post-event follow-up fails, how intent disappears after events, and how extending engagement beyond the show turns interactions into real buying signals and measurable pipeline impact.

For event marketers, turning event photos into social engagement and measurable ROI is often a slow, fragmented, and frustrating process. You start with a vibrant, high-energy event and end with... a Dropbox folder? Generic follow-up emails? A handful of shares? Kampfire flips that outdated script. Here’s how we built the Post-Event Marketing Playbook to solve this once and for all - turning your event’s best moments into your most impactful marketing campaign.