Event Snapshot

Event Options’ Client: Board of Healthcare Funders (BHF)
Event: BHF Annual Conference 2025
Location: CTICC, Cape Town, South Africa
Attendees: 1,000+
Theme: Collaborating for Value: Partnerships Transforming the Future of Healthcare

The Challenge

BHF sought to deliver a premium experience that matched the stature of its members and speakers. The goal: a seamless, tech-forward registration and check-in process combined with meaningful attendee engagement that left a lasting impression.

The Solution

Event Options, a South African-based event tech firm, deliver:

• A fully integrated RSVP, payment, and onsite check-in solution

• A branded digital photo engagement campaign powered by Kampfire

• Seamless delivery of personalised photo albums to attendees

• Onsite support for real-time guest interaction and education

Using Kampfire’s smart delivery, attendees received delightful, branded photo albums - sent directly to them for immediate sharing.

Activation Strategy

To drive awareness and participation, Event Options went beyond the tech:

• Check-In Connection: Attendees were introduced to the photo experience during check-in.

• Live Engagement: Staff mingled in high-traffic zones, inviting attendees to explore their albums.

• Photographer Enablement: Photographers were trained to guide guests on how to retrieve their albums after each shot.

• QR Code Access: Ushers wore visible QR codes for quick, intuitive access to personal albums.

• Friendly Presence: A well-trained, high-touch team ensured the experience was smooth, helpful, and human.

The Results

• 👥     1625 guests claimed their albums

• 📸     4307 photos downloaded

• 🔁     4946 campaign views

• 🔗     42 clicks on CTAs

• 🚫     0 opt-outs

• 🔥     428 guests with high interaction levels

Why It Worked

Event Options blended warm hospitality with intuitive tech. Their human-first, tech-enabled approach from photographers to ushers, created a consistent and engaging experience at every touchpoint.

“The campaign was seamless, and our guests loved receiving their personalised albums. It was the perfect blend of tech and hospitality.”
- Nokuthula Mathunda, Key Accounts Manager, BHF Global