Introduction

Exhibitors invest tens or even hundreds of thousands of dollars to participate in tradeshows, aiming to connect with as many potential buyers as possible. However, despite these efforts, only 20-25% of leads typically respond to post-event email outreach.

At Event Tech Live – London 2024, Kampfire demonstrated how its solution can significantly improve lead conversion by delivering personalized photo albums to booth visitors. By leveraging Kampfire’s system as an exhibitor, the company not only enhanced brand awareness but also boosted post-event engagement and gathered valuable attendee insights.

Objective

Increase post-exhibition lead conversion.

Methods

At the tradeshow:

• Hired a professional photographer to capture photos of booth visitors and roam the      tradeshow floor.

• Distributed branded cards with a Kampfire QR code, directing attendees to a dedicated event landing page where they could access their personalized albums.

After the tradeshow:

• Leveraged Kampfire’s data along with internal notes to prioritize leads and personalize sales outreach.

• Embedded Kampfire’s iframe on both the ETL website and the exhibitor’s website, driving significant traffic for both the event organizer and exhibitor.

Results: Engagement Metrics Before and After Kampfire

Pre-Kampfire Metrics:

• Post-exhibition lead conversion rate: 23%

• Number of photos utilized for marketing post-event: 20-50

• Impressions, content shares, photo downloads: Unknown

• Average participation ROI: ~450%

Post-Kampfire Metrics:

• Post-exhibition lead conversion rate: 48%

• Number of photos utilized for marketing post-event: 620

• Impressions, content shares, photo downloads: 16,000 / 2,300 / 3,000

• Average participation ROI: ~750% (and counting…)

Key Insights

1. Kampfire serves as both a lead generation and post-event engagement tool for exhibitors.

2. Using Kampfire alongside a professional photographer at a tradeshow booth creates synergetic value for both exhibitors and event organizers.

3. Kampfire benefits all event stakeholders including organizers, exhibitors, and attendees by enhancing engagement and maximizing ROI.

Conclusion

The results from ETL London 2024 highlight Kampfire’s effectiveness in transforming tradeshow participation into measurable success. By integrating personalized photo experiences with smart data collection, Kampfire not only doubled lead conversion rates but also significantly amplified marketing reach and attendee engagement. This case study underscores the growing need for exhibitors to adopt innovative tools like Kampfire to ensure their tradeshow investments yield maximum returns.