Introduction

Every year, Accenture's Spain office hosts a highly anticipated holiday party for its employees. However, due to strict company privacy policies, event managers were unable to share event photos with attendees, leaving valuable memories unused. While these gatherings were widely enjoyed, the inability to distribute photos meant a missed opportunity to enhance employee engagement and retention.

To address this challenge, the Accenture team sought a solution that would allow them to share event photos while maintaining employee privacy. Kampfire provided the perfect balance, enabling seamless photo sharing with built-in privacy controls, ensuring compliance with internal policies and GDPR requirements.

Accenture first activated Kampfire for their internal event in December 2023 and, having become familiar with the software, decided to implement it again for their December 2024 event.

Objectives

• Enable employees to access event photos without compromising their privacy.

• Utilize a GDPR-compliant photo-sharing solution.

• Provide employees with a simple opt-out mechanism to remove photos they appear in, if desired.

Methods

During the Event:

• Professional photographers and attemdees captured event moments that were seamlessly collected through Kampfire’s Uploading Pad, ensuring all photos were securely stored and managed.

• Kampfire automatically generated personalized photo albums for attendees and brand them according the organizers’ settings.

Post-Event Engagement:

• The  opt-out feature was enabled, allowing employees to request the removal of any photo they appeared in with a single click.

• Attendees could instantly retrieve their photos by taking a selfie, eliminating the need to manually search through extensive galleries.

• Employees continued engaging with the event mini-site, designed with Kampfire studio, revisiting their photos and sharing them within internal channels.

• Hundreds of photos were downloaded and shared through Kampfire, fostering a sense of community and inclusion.

• For the first time, event organizers could track how photos were utilized post-event, using Kampfire’s analytics dashboard to measure engagement and assess the impact of their efforts.

Results

• Seamless Privacy Protection: 100% of employee photos were shared securely while maintaining privacy compliance.

• Full Photo Utilization: Unlike previous years where only 10-20 photos were shared, this time, all event photos were available and accessed by employees.

• Effortless Employee Engagement: The frictionless access to personalized albums encouraged continuous interaction with event content.

• Stronger Sense of Community: Employees actively downloaded and shared their event memories, reinforcing a culture of belonging.

• Data-Driven Insights: Organizers leveraged Kampfire’s dashboard to analyze engagement trends and optimize future events.

Key Insights

• Privacy-focused photo-sharing enhances event engagement by giving employees secure access      to their memories.

• GDPR-compliant solutions are critical for companies with strict data policies, enabling them to safely share internal event content.

• Offering an intuitive opt-out mechanism builds trust and ensures employees feel in control of their images.

• Personalized albums eliminate the hassle of manual searching, improving user experience and increasing photo utilization.

• Post-event photo engagement extends the impact of corporate gatherings beyond the event day, strengthening workplace culture.

Conclusion

By implementing Kampfire, Accenture successfully transformed its end-of-year event into a more engaging and inclusive experience. Employees could access their event photos effortlessly, while built-in privacy controls ensured compliance with company policies. Kampfire not only enabled secure and personalized content sharing but also provided valuable engagement insights, proving that thoughtful photo distribution can significantly enhance employee satisfaction and event ROI. Moving forward, Accenture plans to continue leveraging Kampfire’s capabilities to make future events even more memorable and employee-focused.